Are You Using Both Sides of the GoogleCoin?

Home
>
Book Reviews
>
Are You Using Both Sides of the GoogleCoin?

Are You Using Both Sides of the GoogleCoin?

By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers
website owners the ability to display these PPC results on
their own websites.

For this privilege, Google will pay the website owner a
share of the PPC revenue earnt from any click throughs on
the results displayed on their website.

This is called Google Adsense

So there you have both sides of the Google coin.

On one side, the ability to drive low cost targeted traffic
and on the other side, the ability to generate revenue from
your existing traffic.

You'd think that was the end of it but really it is only the
beginning.

Heads or Tails? Heads it is?.

Let's look at Adwords

There are those that think?

?write your ad, pays your money and away you go.

Which to 80% of the people using Adwords, this seems to work
OK for them. Remember I said OK!

For the other 20% , these guys and gals, are testing,
changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is
pioneering in the way that he works Google and now lets
other work Google just as hard.

"Like Bruce Lee taught us the art of fighting without
fighting, Chris Carpenter shows us the art of website
revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost
cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.

I have tried my hand at it and I am currently making around
$4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

http://www.j2-squared.com/google-cash-b ook-review.htm

Tails you win!

Secondly, while most people just cut and paste Adsense code
into all the pages of their site, they just leave it at that
thinking job done!

They don't explore the high value keywords in their market
or niche.

Why do that?

Well if you knew what the more profitable keywords and terms
are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work
out what to display.

You could double your income by changing words on your site.
Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.

Also sites tend to use one format and one position for the
ads.

Test, test, test

Try different layouts and work out which ones work best for
you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords
but the best for you would be either the Google Adwords
program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In
fact, think about it - you will be creating relevant content
for Google to display and for their users to read. Users are
happy, Google are happy and you will earn more revenue from
Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent the wheel there
is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense
which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything
you need to do to get going and then maximise your AdSense
income.

Once you've got it right, you can look forward to a check
every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to the Google coin.
Are you using both sides!

Good Luck!

Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

In The News:

MiamiHerald.com
The unauthorized Angelina Jolie biography: A book club discussion guide
Washington Post
Of course, some reviews and a number of allegedly juicy leaks from the purportedly true story of the "Salt" star, as written by speculative celeb-bio king ...
Big ScreenTimes and Transcript

all 395 news articles »

The Post-Standard - Syracuse.com (blog)
Sarah Palin to release a new book
The Post-Standard - Syracuse.com (blog)
[Forbes] Reviews of Palin's new book are not yet available. But, for those who are interested, here are some reviews from her first book: • Memoir Is ...

and more »

Telegraph.co.uk (blog)
The PhilmGuy Reviews: 'Dinner for Schmucks'
OK! Magazine
Directed by Jay Roach. 110 minutes. Rated PG-13. Phil Villarreal's humorous money-saving book, Secrets of a Stingy Scoundrel, is available on Amazon.
Your Weekend for Schmucks at the MoviesThe L Magazine
Steve Carell goes to 'Dinner'msnbc.com

all 930 news articles »

Telegraph.co.uk
Anne Frank: the Book, the Life, the Afterlife by Francine Prose: Review
Telegraph.co.uk
The Diary of Anne Frank has been variously seen as a children's book, a Holocaust document, a journey of hope, a version of hell, ...

Telegraph.co.uk
The Finkler Question by Howard Jacobson: review
Telegraph.co.uk
In a book never short of competing theories, plenty are put forward as to why Julian is so keen to be Jewish, but the main reason is surely just Jacobson's ...
Review: The Finkler QuestionJewish Chronicle
The Man Booker Prize and Howard Jacobson, the British Philip RothThe Jewish Week (blog)

all 8 news articles »

Former Cape May resident receives glowing reviews for 800+ page book, 'Witz'
Press of Atlantic City
He feels fortunate to have gotten some publicity for his big, indescribable, uncategorizable novel - "For an 820-page book in the dying days of book reviews ...

New York Times
Impersonating a Reviewer
New York Times
I think such false reviews are wrong in themselves and that our boss should not pressure employees in this way, but I want to support our company. ...

and more »

SCOTT PILGRIM VS. THE WORLD - The Kik Axe Music Film Review
Kik Axe Music
THE WORLD (based on the comic book by Bryan Lee O'Malley), and quite simply, it's one of the best films that I've seen this year. If HIGH FIDELITY somehow ...

and more »

Book Review: Wyndano's Cloak By AR Silverberry
I-Newswire.com (press release)
Reviewed by William R. Potter for Reader's Choice Book Reviews. We review books from self published and mainstream published authors around the world.

Unreality Shout (blog)
Charlaine Harris - Dead As A Doornail - Book review
Unreality Shout (blog)
Fyrefly reviews the book, but complains about the number of lingering, unresolved love interests that Sookie has accumulated. It's a situation that Harris ...

and more »

Google News