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Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More





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If you could have the secret recipe and all the... Read More
The one thing that everyone has in common is that... Read More
Branding your comapny should be the first thing a company... Read More
Now that everyone has conformed to Living Your Brand on... Read More
The so called 'globalisation' has cluttered the world markets with... Read More
That cross-trainer you're wearing -- one look at the distinctive... Read More
Branding is very important to a business, whether it is... Read More
To stand out in a cluttered world, become a recognized... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
The strongest and longest lasting brands branch off of an... Read More
You don't think twice about a business card and letterhead... Read More
I submit to you that Brand Name Identity in the... Read More
On question I have been asked over and over again... Read More
Have you ever watched 5-year-olds play soccer? It should be... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
1. It "sells itself." I don't need to market.Okay, you... Read More
An artist's statement is a statement of ideas and thoughts... Read More
Logos can be described as visual icons that provide a... Read More
A corporate logo design should be highly instrumental in building... Read More
Visual processing is the most important way for gathering information... Read More
Ask your self this question, In which business are we... Read More
Initial lack of customers and cash flow often causes a... Read More
Have you ever thought about branding your name? Does the... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
You work hard getting the right cover message and words... Read More
Do you have the architecture in place to make sure... Read More
So... how have you been building your brand lately?Now, I'm... Read More
What about me? Are you asking yourself this question? If... Read More
The new branding awareness is about when you take ownership... Read More
What's Your Brand?A brand is a product/company personality that helps... Read More
How do automotive detailing companies start? What makes them work... Read More
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
Branding used to be a fancy business word, but it... Read More
Every day, the average person is exposed to millions of... Read More
The strongest and longest lasting brands branch off of an... Read More
You don't think twice about a business card and letterhead... Read More
In a world of co-branding, point of destination strategies and... Read More
Yes, yes, we've heard it all before... loads of life... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
When building a business as a brand it's important to... Read More
The new branding awareness is about when you take ownership... Read More
Good marketing positioning is like good lying. No, we're not... Read More
Measuring brand equity allows a company to establish a baseline... Read More
A corporate logo design should be highly instrumental in building... Read More
If you think only big corporate names need to think... Read More
My business logo and color scheme started one lovely spring... Read More
Where is your brand positioned in the marketplace? How is... Read More
As consumers, we don't really think about the importance of... Read More
Marketing potential of any product is based on recognition and... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
The seventh in a continuing series of twice-yearly surveys by... Read More
In this article i will explain how you can make... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
What size is your Hummer? Hummers Come in All Sizes;... Read More
Having a brand image is not a "have or have... Read More
There have always been trademark issues and lawsuits in the... Read More
Make A Bold Promise Then Back It Up With An... Read More
The number of complaints to the Federal Trade Commission on... Read More
Most people, when they hear the word branding, think logos... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
Brands are important aspects of any business, but unlike money... Read More
A rough guide to corporate identityThe tabloids report the millions... Read More
Today, in many organizations around the world, branding is treated... Read More
One of the most important things in a business is... Read More
If you own a web-based business, you're probably aware of... Read More
What's Your Brand?A brand is a product/company personality that helps... Read More
Many CEOs and marketing directors find their time wasted evaluating... Read More
You wouldn't skip letterhead when sending out a sales letter... Read More
Ask your self this question, In which business are we... Read More
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