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Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More


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Any business with the minimum interest to be successful should... Read More
This is not a how-to design a logo. This is... Read More
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Like it or not it's who you are. Your corporate... Read More
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The marketing director for one of my longtime clients used... Read More
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Brands are important aspects of any business, but unlike money... Read More
The name of your business is important--it's one of the... Read More
Small business owners learn many lessons the hard way -... Read More
Any business with the minimum interest to be successful should... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
It's the question that is on the minds of all... Read More
Yes, yes, we've heard it all before... loads of life... Read More
Branding your comapny should be the first thing a company... Read More
This may come as a surprise... to you, but Branding... Read More
"Make no little plans, they have no magic to stir... Read More
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Over regulation of our free markets is stifling our growth... Read More
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When building a business as a brand it's important to... Read More
Successful Guru marketers have a secret weapon that they use... Read More
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