Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:


AMD defends decision to bin ATI brand
ZDNet (blog)
Following screams and howls from enthusiasts who are attached to brands and branding, AMD defends ...

and more »

Connect Stat

Windows Phone 7 Facing Partner, Branding Challenges
Minyanville.com
Microsoft is ultimately limited by what its hardware partners bring to the table -- and a major one just said it's ...
Five Worst Tech Product Names of the MomentCIO
Microsoft releases Windows Phone 7 to manufacturersSeattle Post Intelligencer (blog)
Microsoft releases Windows Phone 7Inquirer

all 198 news articles »

IndyPosted

AMD Nixing ATI Label In Brand Consolidation Move
Gamasutra
The cancellation of the brand means that a label closely associated with PC gaming will be gone after about 25 years of existence. ...
AMD Drops ATI Brand Name for GraphicsPC Magazine
AMD to retire ATI brandingZDNet (blog)
AMD to end ATI brandingComputerandvideogames.com
Mac Rumors -Afterdawn.com -DailyTech
all 168 news articles »

SportsBusiness Daily (subscription)

Deutsche Bank Extends PGA Tour Event Sponsorship Two More Years
SportsBusiness Daily (subscription)
Q: How much of the sponsorship is pure branding, how much is location as a Boston-based bank and how much of it is the hospitality? ...

and more »

Santo Versace to Lead International Branding Session at IPREX Milan Meeting
Benzinga
Santo Versace, Chairman of Gianni Versace Group and the Altagamma Foundation, will lead an international branding session at a meeting in Milan (7 th to 9 ...

and more »

How I got Android 2.2 by de-branding my phone
PC Pro (blog)
I've been waiting like a good boy for two and a half months for it to pass on the Android 2.2 update to O2-branded HTC Desire handsets (such as mine). ...

and more »

Synergis Launches Rebranding Campaign
PR Newswire (press release)
The new logo, tagline, and re-branding of the division, send a distinct, clear message to our markets about the importance of our customer relationships and ...

and more »

Peace FM Online

'Let's Brand Ghana With Cocoa'
Peace FM Online
The Chief of Staff, Henry Martey Newman has urged Ghanaians to support initiatives aimed at finding a brand identity for Ghana. ...

and more »

Label revamp for Italian brand Versare
Talking Retail
CellarVino's Italian wine brand, Versare, has been redesigned with new labels and outer casing. The Italian range, bottled in Bergamo near Milan, ...

and more »
Google News
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Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

Strategic Moves In The Branding Gamble!

The so called 'globalisation' has cluttered the world markets with... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More

How Brand as an Intellectual Property has Led to Corporate Globalisation?

IntroductionGlobalisation is referred to as a set of profound material... Read More

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an... Read More

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)

You don't think twice about a business card and letterhead... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again... Read More

Play Your Position! - The Only Way to Win in Business

Have you ever watched 5-year-olds play soccer? It should be... Read More

Do What Works

"Can you hear me now?"You'd be hard pressed to find... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Strategy and Tips for a Successful Logo Design

Visual processing is the most important way for gathering information... Read More

Build Brand Value BIG Time

Ask your self this question, In which business are we... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall.... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure... Read More

Brand Lo-o-o-o-o-ve...

So... how have you been building your brand lately?Now, I'm... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Branding 101: Why Its Critical to Business Success and How to Do It Right

What's Your Brand?A brand is a product/company personality that helps... Read More

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work... Read More

McDonalds Supply Chain of Potatoes

McDonald's buys its potatoes from corporate farmers in Idaho not... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of... Read More