Tips for Writing Great Coaching E-Books

Never understimate the power of a well-written word. Tens of thousands of readers of coaching ebooks have had their lives changed for the better by a well written ebook.

It's a remarkable medium that you can tap into to coach others day or night, in the city or country, all across the planet.

Is writing an ebook for you?

Do you have the answers to a specific problem? Can you research the answers? Do you have a personal story to tell about overcoming the problem in your own life?

Is there a group of people for whom this problem is universal? A group of people who wake up in the night in a sweat, wishing, praying and wracking their brains for an answer?

The more they are in need of help, the more likely your ebook can change their lives.

If you think writing an ebook is for you, this is what you need to know:

1. A great ebook is not long.

In fact, the very best ebooks are 10-35 pages long, and no longer.

Why is this?

The ebook that is short and sweet answers in a laser-like fashion the problem that the reader wants to solve.

It's the most valuable ebook a client can buy because you have filtered the exact information they most need, and cut out the rest.

Don't make the mistake of thinking you need 100 pages to call yourself an ebook publisher. Cut to the chase.

2. A marketable ebook is very specific.

This goes hand in hand with #1.

Don't write ebooks that are general. They just aren't marketable and you'll be in for a heartache.

The key to marketability is communicating to specific people that your answer is the precise one they need.

3. A great coaching ebook uses a coaching approach.

Take some time as you prepare to write your ebook, and do two things:

Read great ebooks AND transfer what you know works as a coach, and transfer that to your ebook.

As a coach, do you harness the power of the provocative question in your one on one coaching calls?

Perhaps you have a special ability to see the greater truth in a client's life?

Take special note of what makes your coaching exceptional in one mode of delivery and deliberately set out to translate that to the writing you do for your ebook.

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com

In The News:


Sydney Morning Herald

The South American Merry-Go-Round of Coaching Despair
New York Times
Natacha Pisarenko/AP Diego Maradona spoke at a press conference on Wednesday about his departure as coach of Argentina's national soccer team. ...
Maradona fans lament end of his coaching reignTimes of India
Maradona Claims `Betrayal' and `Lies' After Losing Argentina Coaching JobBloomberg
Sacked Maradona claims betrayalTheSportsCampus.com
The Associated Press -Nutmeg Radio -Reuters Africa
all 1,730 news articles »

ESPN

Tennessee Titans Coach Jeff Fisher blasts Lane Kiffin's latest comments
The Tennessean
Titans Coach Jeff Fisher responded on Friday morning to Southern Cal head coach Lane Kiffin's theory that the ...
Quoting Kiffin: Media Day EditionSCPlaybook.com (subscription)
Kiffin thinks lawsuit motivated by locationThe Associated Press
Most Hated Active Coaches in SportsBleacher Report
FanHouse -Arizona Daily Star
all 1,195 news articles »

WKRG-TV

Blount High hires Jeffrey Pope as new basketball coach to replace Otis Hughley
Press-Register - al.com
(Birmingham News/ Mark Almond) MOBILE, Alabama -- A day after Otis Hughley accepted an assistant coaching job with the NBA's Sacramento Kings, ...
Cousins and the pro package dealESPN (blog)
Kings Hire Asst. Coach Otis Hughley for DeMarcus Cousins?Opposing Views
DeMarcus Cousin's former high school coach now Kings assistantProBasketballTalk (blog)
al.com -Cowbell Kingdom (blog)
all 112 news articles »

FOXSports.com

NCAA hits innocent bystander Kevin O'Neill
ESPN (blog)
That means the 19 wins Arizona will vacate due to the sanctions announced yesterday will come off of O'Neill's coaching record. O'Neill now officially went ...
Arizona's rebuilding faces another hurdle, but this one not as steepSportingNews.com
Impact of NCAA sanctionsWildcat Sports Report (blog)
Arizona Men's Basketball Sanctioned By NCAA Over ViolationsAHN | All Headline News
Kansas City Star -Tucson Weekly -Inside Higher Ed
all 118 news articles »

ESPN (blog)

New York Giants coach Tom Coughlin has a single mission in 2010: Win
ESPN
Coughlin is coaching to keep his job in 2010 just as he did in 2007, all right. But this time is different too. In '07, Mara pulled Coughlin aside and urged ...
Giants offer Bulluck a homecomingESPN (blog)
New York Giants' Notes: Radio Show TonightBig Blue View (blog)

all 181 news articles »

WXYZ

Former Michigan State coach George Perles discusses surgery, politics
Detroit Free Press
Former Michigan State football coach George Perles intended to run for Michigan's open governor seat as a Democrat this year. ...
Alvarez: Big Ten may look east to add another schoolDetroit Free Press

all 9 news articles »

Reuters UK

Andy Murray admits Darren Cahill is a possible new coach
Daily Mail
Andy Murray has pinpointed Australian Darren Cahill as a possible new coach, although he insisted that he is unlikely to hire anyone before September. ...
Murray won't rush his coaching searchTennistalk.com
Hobbled Murray Wins LA Summer Opener; Sharapova v. Dementieva in StanfordTennis-X.com (blog)
Murray downs Smyczek at Farmers ClassicThe Hindu

all 303 news articles »

msnbc.com

Longhorns' Mack Brown eager to keep coaching
Dallas Morning News
Texas head coach Mack Brown said he has not set a timetable to retire. Brown said he has lost weight and feels better since he had knee surgery following ...
OU's DeMarco Murray eyes 2000-yard rushing seasonMcalester News Capital

all 140 news articles »

Rex Ryan gets a two-year contract extension
ProFootballTalk
Ryan's bluster and promotional skills sometimes overshadows his coaching ability, but there's no doubt Ryan brings a unique defensive advantage to the Jets. ...

and more »

SkySports

Jamie Joseph to coach Highlanders
Stuff.co.nz
Newly appointed coach Jamie Joseph will attend a Highlanders board meeting in Invercargill next Saturday, ...
coaching pair face 90-day trialStuff.co.nz
Dithering on Highlanders role needs to stopStuff.co.nz
Joseph handed reins at OtagoSkySports

all 71 news articles »
Google News

Change vs Transition

"There is a time for departure, even when there's no... Read More

Building a Strong Coaching Practice

As a person who has been around the coaching profession... Read More

Nothing is left to Chance

You are going to meet a very important client for... Read More

What Are Your Priorities?

"The indispensable first step to getting the things you want... Read More

Potential

One of the most often mis-understood aspects of self-development is... Read More

Business Coaching Legacy: Reflections on What You Want to Leave Behind?

Updating my will has been on my mind for quite... Read More

Freedom for All; Is it Possible?

Freedom for all species and people, and freedom of stress;... Read More

We Are Exactly Where We Choose to Be

The idea for this month's newsletter came from an unlikely... Read More

Unhook From The Perpetual Progress Grid

I have been a member of a group called the... Read More

Three Great Ways to Deal with Negative People

1. Do not believe everything you hear!With close friends and... Read More

Why Bosses Dont Get All the News

Not long ago, a friend who works in television complained... Read More

Loving Every Phenomenal Part of You

Have you ever wished yourself away? I am not referring... Read More

Viewpoints - Communication Destruction Or....

Viewpoints! Everyone has them and they are personal. However, when... Read More

The Role of Grief Group Facilitators

Technically, there are two types of grief groups. Informational and... Read More

Executive Coaching

The higher you climb the ladder in this organization, the... Read More

Worth Waiting For

Direct Answers - Column for the week of July 22,... Read More

Success Secrets - The #1 Money Secret I Learned from Interviewing Over 23 Millionaires

All over the Net, people are asking you to pay... Read More

Is The Apprentice Bad For Your Health?

If you know who I mean when I say Kwame,... Read More

Do You Really Need A Home Business Mentor?

Having a mentor can mean the difference between success and... Read More

Can Versus Cant

It is my personal opinion that there are two words... Read More

Several Red Flags for Spotting a Phony or Scam

The world is full of phonies and scammers these days.... Read More

Mind the Gap

The underground train in London can get you anywhere when... Read More

Transitions: Moving Through Change With Grace

MOVING THROUGH CHANGECreating any major change in our lives can... Read More

Tempering Temper

I'm almost always a calm and collected person. Or at... Read More

Embracing Excellence

Joey rises before dawn to pack his lunch, eager for... Read More