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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More




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Copy is all about words. Or is it?Copy is about... Read More
I worked as a business magazine editor for about 20... Read More
Tech-writing is a tricky business. It's not a very high... Read More
When you are going to write a press release probably... Read More
Find a passage of poorly written copy, and chances are... Read More
Many of the solo professionals whom I coach are people... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
If you have children, you will doubtless remember saying to... Read More
Once a upon a recent time in a galaxy not... Read More
When you want to sell something?anything? you need to first... Read More
So many copywriters think that it's enough to be a... Read More
Hi everyone,Been ruminating on this one for a little while... Read More
Every day, more and more of us begin new online... Read More
Did you ever wish you could afford to hire one... Read More
As with any business, becoming a freelance business plan writer... Read More
Now that your website is up and running, it's time... Read More
This is a question that can be answered in a... Read More
If you find that your progress is blocked by a... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
You could spend thousands of dollars on advertisement and have... Read More
Site visitors generally stay with you for as long as... Read More
Writers write just like painters, paint on canvas. This is... Read More
My wife and I recently bought a house.It's currently being... Read More
Just as great fiction is an art, so is great... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Web copy that's intended to sell or generate leads needs... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
One of the keys to writing good marketing copy is... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
I want to tell you how I go about writing... Read More
Market identification Custom writing services market is a sector of... Read More
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So You Want To be A Copywriter?Wannabe copywriters often check... Read More
When you receive a sales letter with typos or grammar... Read More
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When I write copy for my advertising clients, I always... Read More
When you come to 'know' something, there is a temptation... Read More
Anyone who's ever tried marketing IT products or... Read More
For the e-book, Advice from Successful Freelancers: How They Built... Read More
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It's true, we were all taught in school to express... Read More
Nothing irritates me more than being told that there are... Read More
One of the most important aspects of a website today... Read More
Now that you've decided to hire a copywriter, how do... Read More
Year after year people make the same mistakes in direct-response... Read More
If you write copy you need a swipe file. A... Read More
You've probably seen web sites with testimonials - they can... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
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Think you can take the Copywriting Challenge on your own?... Read More
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These days, there's widespread acceptance that a website is an... Read More
If your ad is not generating a lot of sales,... Read More
Your goal is to land a few nice, secure freelance... Read More
Have you wondered how you can make a career writing... Read More
It's arguably the most important word in the copywriter's arsenal.... Read More
Most people would love to make a living from freelance... Read More
Writing copy has sometimes been compared to an "art." While... Read More
Lots of people who seek out my copywriting services are... Read More
Your definition may differ, but I define a lapsed donor... Read More
No doubt, the headline is the most important part of... Read More
Even for those with the skills needed, finding copy editing... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
If you own a shop in the middle of the... Read More
Summer is finally here and school is out, but learning... Read More
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