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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

Les erreurs de copywriting à ne pas commettre
Blog Webmarketing & Référencement / SEO (Blog)
Cela est également vrai dans le monde du webmarketing et particulièrement dans le domaine de la pratique la plus courante du Web, le Copywriting. ...

Nouvelle réalisation pour Intracto
Digimedia
... en collaboration avec le bureau de communication anversois, Mosquito. Ce dernier a notamment trouvé le concept et s'est également occupé du copywriting.

Introduction to copywriting course
Bizcommunity.com
The Introduction to Copywriting course is for anyone... • who is interested in becoming involved in the advertising industry. • who would like to find out ...

7 Ways a Copywriter Can Help Improve Your Site's SEO
Impact Media (blog)
With content playing such an important part in determining search engine rankings, we take a look at 7 ways a Copywriter can help improve your SEO. ...

et plus encore »

BigNews.biz (press release)
SEO Copywriting is Your Answer to the Quest of Enhancing Sales and Getting ...
BigNews.biz (press release)
SEO copywriting could be the answer to your quest in such cases. It is not easy devising suitable SEO copywriting technique that would generate such results ...

Small Business Marketing Tips: How to Write Better Copy
Small Business Computing
Copywriting is an under-valued skill. The ability to persuade people by the words you write (and say) is difficult to put a value on. ...

Sr Copywriter
Animation World Network
Copywriting/creative lead that takes projects from brief through to delivery. – Craft multiple concepts/approaches for campaigns and individual spots as ...

My working week...
Business7
A session of copywriting is often interrupted by an interview request or a plea for help in dealing with media relations. As well as working for SMEs across ...

Deadly Sins Against SEO: Part 1
Search Engine Land (blog)
Copywriters don't want to want to change their clever headlines (that often lack crucial keywords). Designers take great offense when you tell them that ...

et plus encore »

Get the most out of your freelance copywriter/editor
Bizcommunity.com
So, for those of you who're interested, and for my precious - and hilarious - 5%, here goes: To begin with, there are copywriters and editors specialising ...

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