Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketing strategy that should bring sustained financial success.

Benefits from a well run advertising co-op include:

(1)Responsive highly targeted advertising

(2)Low cost

How An Advertising Co-op Works

Members of the same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members.

The best advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in the co-op, the cost per individual is only $12 (US).

Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral url.

To organize the co-op you'll need:

(1)an URL (website) rotator

(2)ad trackers

For a comprehensive list of FREE URL rotators visit:

http://100FreeWorkAtHomeTools.com/freeurlrotators.html

For a comprehensive list of FREE ad trackers visit:

http://100FreeWorkAtHomeTools.com/freeadtrackers.html

When the ezine ad is run, the ad will contain the URL of a rotator. Inserted in the rotator will be the referral URLS of the co-op members. As ezine readers click on the URL in the ad, the referring website URLS come up in rotation for the co-op members.

To insure the integrity of the co-op each member should convert their referral URL to an ad tracking URL and submit this second url to the co-op organizer.

Each time the ad tracker URL is clicked a hit will be recorded by the ad tracking program. All co-op members can be assured that the ad responses are distributed evenly since they can compare number of hits with other co-op members.

It is an advertising axiom that TARGETED ADVERTISING brings the best results. By TARGETED I mean you are advertising directly to a group that has demonstrated an interest in essentially the area you are promoting.

Such as advertising a search engine submission service in an ezine devoted to website promotion.

With over 300,00 online ezines in existence finding an ezine that covers your target market should be easy.

To find appropriate ezines for advertising these are two of the best ezine directories available:

http://ezinelocater.com/

http://www.topezineads.com/demo.html

Final thoughts:

(1)Do not advertise in any ezine you have not subscribed to.

You want to make sure the ezine offers QUALITY information and is being read by its subscribers.

(2)Distribute a list of co-op participants with name and email address to all co-op members.

(3)For network marketers the advertising co-op is the perfect promotional choice.

(4)If you are a member of a free-to-join multi level advertising program, where you can contact downline members, organizing a co-op can have long term benefits for a very modest cost.

Even though you are doing paid advertising for a program that does not give an immediate cash reward to co-op members via 'sales', THE LIFETIME BENEFITS FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE DRAMATIC!

Robert A. Kearse is editor of The Tax Torpedo Newsletter. Each issue features FREE tools and resources vital to the success of your work at home business. "The FREE stuff that works! Not the free junk." Plus, a powerful source of aricles on Internet marketing strategy. Plus, extraordinary bonuses for new subscribers! Published every two weeks. http://100FreeWorkAtHomeTools.com/freen ewsletter.html

---

Niche Marketing Nuggets: Picking the Gold from the Internet Mine

Building an Internet business based on a specific niche is... Read More

Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders

There are two different groups of online marketers.First group: those... Read More

What is Internet Marketing?

Since I sold my last business in 2004 I have... Read More

Successful Internet Marketing Without A Budget

The following excerpts were taken from an interview held with... Read More

Ways That You Can Make Money From Your Online Business Model

If you are convinced by now that you wish to... Read More

10 Mind Blowing Ways To Increase Your Sales

1. Show your prospects how much enthusiasm you have for... Read More

My Top 7 Favorite Ecommerce Tools

When you make your living on the Internet, you sometimes... Read More

Developing Your Export Import Business Using Internet - Part I

Since most of the businesses throughout the world have access... Read More

Marketing Your Networking Group

Several months ago I went on the cruise from hell.... Read More

Website Marketing: 10 Smart Ways To Profit In An Uncertain Economy

When the economy is booming, you may do well in... Read More

Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible

You know that using testimonials can help persuade your website... Read More

Two Good Marketing Ideas - One of Them Great!

Last week, I wrote my first marketing/list building article. Could... Read More

How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites

There is an interesting phenomenon on the Internet and that... Read More

If You Build It They Will Come - Not Without Web Marketing!

I'm sure everybody has received an email from a company... Read More

Using Autoresponders In Your Online Business

Autoresponders return previously stored messages or sets of messages in... Read More

Quick Guide to Internet Marketing: 9 Tips for Success on the Net

To market successfully you must incorporate the Internet into your... Read More

Success in On-Line Business

Here is a story of four traders who each started... Read More

Getting Visitors To Stay Through Web Based Marketing

9/10 times your web site visitors won't stay for more... Read More

The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!

Did that headline grab your attention?I have experimented with many... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the... Read More

Understanding the Power of Viral Marketing Online

The story of how Hotmail moved from zero to a... Read More

What Rich Internet Marketers Know That You Dont

Thirty years ago, I sold information via small classified ads... Read More

Why Should I Visit Your Website?

If we can't attract visitors to our websites there's little... Read More

Google AdWords and AdSense - A Dynamic Small Business Marketing Duo

Unless you have been living under a rock for the... Read More

An Internet Marketing Secret: Using Tie-Downs to Increase Sales

If you could get your prospective customers nodding their heads... Read More

Convey Website Credibility Authentically!

Your prospects want one thing and one thing only! They... Read More

Content, Content, Content.

Read any Internet marketing article, forum or tutorial these days... Read More

Joint Ventures: Five Powerful Tips for Building JV Relationships

One of the best and fastest ways to build your... Read More

Internet Marketing - Surviving the First Year

So you've decided to take the leap into deep water... Read More

Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering

If you've a business, you must always keep an eye... Read More

Internet Marketing ? A Maze In A Haze?

Internet marketing, website marketing, call it what you will, can... Read More

Weird Sells: Get Noticed on the Internet

What is weird?, well in the 21st century it's getting... Read More

Seven Tips For A Successful Internet Marketing Campaign

Often there can seem to be very little difference between... Read More

Internet Marketing Online: 10 Flaming Hot Ways To Fire-up Your Sales

Why do some websites sell more than others?Why are some... Read More

Online Business Mistakes

Everybody makes mistakes, but nobody likes to talk about them.... Read More