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I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More







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With the Internet opening up the doorway to the global... Read More
There are many ways to promote your website for free... Read More
What is it like from a marketing perspective to be... Read More
Without doubt, understanding what a customer's wants and needs are... Read More
I recently drove by a business that had a sign... Read More
Everything you will ever need to know about internet marketing... Read More
Unless your company has absolutely no competition now or in... Read More
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Once there was a loan officer, who marketed his services... Read More
I nearly panicked recently! Well, maybe a slight exaggeration but... Read More
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So, you want to know what your competitors are up... Read More
1. Know your purpose: What do you want your direct... Read More
Make a vow to keep up your marketing schedule in... Read More
Your list of customers who have previously bought from you... Read More
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One of my associates sent me a promotional email she'd... Read More
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"There is only one way to judge the effectiveness of... Read More
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The internet of course brings a huge arena of marketing... Read More
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Without a doubt, if you asked me, Shane if there... Read More
"Brochure" is French, and it comes from brocher, meaning to... Read More
Trade shows are part of the marketing mix and the... Read More
If you are considering entering a new target market, with... Read More
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There are other names given to "Back-End Selling". You may... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
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"Both the market and the distributive channel are often more... Read More
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We could learn a thing or two from pro sports.Baseball... Read More
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John's a freelance photographer in Ohio who called to tell... Read More
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You can use great design and copy to get a... Read More
A person or business that might buy from you is... Read More
Relevant, original and impactful: that's what my friend Creative Director... Read More
Inherent tensions exist between marketing and IT. This is often... Read More
One of the best ways for potential clients to find... Read More
It used to be if you were a small business,... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
Whether you want to admit it or not, soap operas... Read More
Timing is everything. Hate to be late? The early bird... Read More
1. Make copies of your web site in many different... Read More
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